Rank Tracking
Rank tracking is the practice of recording a website's positions for target keywords in search results over time, so you can see whether your SEO efforts are moving pages up or down for each query.
How rank tracking works
You pick a set of keywords, then check your position for each on a regular schedule — daily, weekly or monthly — and store the results. Plotting those positions over time shows trends, the impact of changes, and where you are gaining or losing ground.
Why track positions by date
A single snapshot is noise; the value is in the trend. Historical positions let you tie ranking movements to content updates, algorithm shifts or competitor activity, and they feed metrics like share of voice.
Rank tracking data from Kwinside
The Kwinside SERP API returns keyword positions and rankings by date, so you can build rank tracking into your own tools without scraping search results.