Competitor Analysis (SEO)
SEO competitor analysis is the process of identifying the websites that rank for your target keywords and studying their keywords, positions and content, so you can find gaps and opportunities to outrank them.
What competitor analysis covers
It starts with discovering who actually ranks for your queries — often not the rivals you expect — then mapping the keywords they win, the pages that rank, and where their coverage is thin. Those gaps are your opportunities.
How to act on it
Use the findings to prioritise content, target keywords competitors rank for but you do not, and track your share of voice against them over time.
Competitor data from Kwinside
The Kwinside competitors API returns how many sites compete in TOP-1 to TOP-100, the rival domains, their keywords and their SERP positions for any site and search engine — the raw material for competitor analysis at scale.