Organic Search Results
Organic search results are the unpaid listings a search engine ranks by relevance and quality, as opposed to paid advertisements. Earning and keeping organic positions is the central goal of search engine optimisation (SEO).
Organic vs paid
Paid results are ads bought through an auction and disappear when the budget stops. Organic results are earned: the search engine ranks them on relevance, content quality and authority, and you cannot pay to move up. They are usually labelled differently from ads on the SERP.
Why organic results are valuable
Organic traffic is recurring and does not cost per click, so strong organic positions compound over time. The trade-off is that they take longer to earn than ads.
Tracking organic positions with Kwinside
The Kwinside SERP API returns organic positions by date, so you can monitor how your pages rank without manual checking.